Trekking into the semantic frontier

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A discovery service isn’t really discovering if it doesn’t comprehend what it is looking for. 

If it functions primarily by brute keyword searches, then it isn’t capable of distinguishing between meaning, context and nuance, and can’t truly understand the user’s intent. If it just presents the user with page after page of results in which the keyword simply makes an appearance, then it really isn’t any better than dumping a haystack on the user and leaving it to them to find the needle. Read more.

Image: Rob Lavers LRPS/Shuttersock.com

Meghan Tylec

International Marketing, EBSCO